The Wellesley Club has a reputable history of professional business networking in Wellington City, but was in need of a fresh brand in order to appeal to new audiences. As an exercise to explore potential new pathways for the organisation, I partnered with fellow designer Jos Crasborn to construct a new visual identity that pays respect to the Club's distinguished past and looks firmly to the future.
We investigated the services currently offered by the club, then analysed the emotive triggers of potential members to identify their needs, including those undeclared. The result is a series of recommended ventures to improve membership appeal, including a quarterly newspaper, craft beer operation, and membership insignia.
The Novo system is a concept combining an NFC-enabled coffee cup with a smartphone companion app. Today's consumers expect convenience, and the Novo scheme delivers loyalty points to café patrons instantly every time the cup is used. Using the Novo app means consumers can save their drink preferences, plus order their usual by simply tapping the cup to the counter top reader. The sleek design is environmentally friendly and passes savings on disposable cups on to the end user.
All the best ideas are improved through collaboration, and I would like to acknowledge the input on this project by Annie Lovejoy, Cat Lovett, Emma Muirhead, Zhang Gan, Esther Nation and Bex Norling.
Matariki features strongly in the Māori calendar, marking the beginning of the new year and giving an indication of the season ahead. The constellation's traverse of the night sky was traditionally used as a guide to planting and harvesting, and today is the focus of many celebrations around New Zealand.
This calendar has been designed to make Matariki information accessible, manipulating typographic scale, structure, and space to make the data appealing and easy to read.
Screen Vistas is a cinema advertising agency in Palmerston North. This short cinematic intro was produced to promote awareness of the brand in cinemas nationwide.
A response to our current digital obsession, the Device Detox Box serves as a first touchpoint to introduce users to the practice of device mediation. Ideal for use in cafés, business networking events, and at dinner parties, the box promotes better social habits by popping up an instruction panel when it is opened, and requesting users to swap the wooden 'phones' inside for their own phones. With their phone taken out of the equation, participants are then obliged to engage with each other instead of a screen.
Each wooden phone contains a set of personal questions that gauge how well the group know each other, and are intended to provoke conversation. The user asks their peers questions about themselves, and if nobody can answer it correctly, the question panel is turned around to highlight the gaps in their knowledge, adding a competitive element to the experience.
There are NFC chips embedded in the box. When users retrieve their phones, they will have been directed to the app store to prompt them to download the Device Detox app, which helps to further promote better device habits (further information here). This same NFC technology can be used in less conspicuous products as well, such as bar coasters, as a physical prompt for app users to switch their device into 'detox mode'.
The Device Detox app reconnects people with reality in the smartphone age, repurposing the biggest distraction in our lives into a tool that promotes better social habits. As explained in the promotional video here, a face is simply more valuable than a screen, and our bad habits mean we often miss the best things happening in the real world.
Unlike the 'do not disturb' mode already found (and not used) on most devices, the app requires minimal interaction from the user, operating on a set-and-forget basis. Device Detox uses geolocation technology to determine when the user arrives in a set location, and activates detox mode automatically.
Rather than simply switching off all connections, detox mode operates like a virtual secretary to inform attempted correspondents that the user is otherwise engaged, asking them to consider whether their message is worth interrupting the task at hand.
The Device Detox app extends the principles introduced by the Device Detox box (further information here), helping users to maintain better habits for healthier, safer, and more efficient device use.
A personal project, I created this camera business card holder for my dad's 50th birthday. Having grown up in a house full of cameras, the Nikon FM2 was his first camera, and became my first film camera almost 30 years later.
To make the model I traced and stylised the most iconic elements of the original using Adobe Illustrator, then laser cut the layers out of 5mm poplar plywood.
